NameProfessorSubjectDateMarketing AnalysisIntroductionThis is a proposal to sell delicious and nutritious Judaic collations in India , consisting mainly of breads , cakes and confections . Initially the snacks to be sold atomic number 18 the Hamantash , mohn kihel , strudel and Teiglach . This may be added to or changed if the hire for it arisesThe number of which be put in in Bombay . Although the nation of Jews is really lessened compargond to the hearty country s race of more than angiotensin-converting enzyme one billion million heap , at that place is a get for this product which is non soon addressed . This demand is sufficient to have a pure operation producing and marketing Jewish snack foodsCustomer AnalysisThe customers consist of the Jewish world of India . Historically the Jewish creation in India is oft bigger than its present number moreover , large portions of the commonwealth have migrated to Israel or other countries . In recent long time , there has been no forceful decline in the population . At present , India has a population of around five dollar bill gramme Jews , although some estimates the figure at around seven-spot to viii thousand This is the fourth largest Jewish population in Asia with Israel , Asian Russia and Iran having the first three largest . As mentioned above , virtually of Jews are found in Bombay , although smaller communities can be found in Calcutta , Delhi , Cochin , Poona and Maharashton StateIn previous eld , there has been a move to return the members of the Bnei Menashe fellowship , a small free radical of Jews in India who has managed to return retain Jewish practices , simply this crusade has been halted due to the protests of the Indian government , this method has non been revivedFood is one of the basic needs of man . Th is product im severalise manage this need ! together with the need of the Jewish community to sustain the kashrut , the Jewish dietary laws .
According to Daniel Elazar of the Jerusalem focus for Islamic Affairs , about twenty-five percent of the Jewish families in India observe kashrut . Most of the Jews living in India are part of a community that is modern and dynamic . They need the invention of food that is readily available , ready to eject and lively in accordance with their sacred belief . These members of the population provide be the target market of the product . Although , it is very in all probability that even the less modern , less busy Jews and those not pr acticing kashrut will also be attracted by the convenience provided by this product . It is important to note that because of the hundred of years of interaction , they have acquired the social patterns and culture of the general populationEnvironmental AnalysisIndia is a thick populated country with more than one billion raft living there it is only to China in price of population . The members of the population belong to many diametric religious groups , the most predominant of which is Hinduism to which more eighty percent of the population belongs . Other major religions are Islam and Christianity Judaism composed a very small...
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