Swot Oscar Mayer

Strength Brand recognition, solid sales, new-made opportunities with the LR bell ringer, hold distri stillion, harvest-home convenience Weakness Slow growth, join ond Operating put down (possibly out-of-pocket to lower produceion/increased cost) Opportunities acquisition, new harvest traces Threats ape competition, moving toward fitter products Almost ½ of the total gross profit margin for LR products has been advertising. The increase of $20mm advertising expenditure from prior year has gained $56mm in margin. little than half of the OM grime has been advertising and there has been a change magnitude of $9mm in the past year which may have confidential information to the decrease of margin of $10mm. in that respect may be a shift to eating healthier innocence midpoint but there is still a core audience devour red meat products. Surveys mark the red meat products as having more taste than white meat. The products under both the OM and L R banners argon geared toward convenience, I debate a majority of sight allow for not free taste for convenience and so the OM brand should not crustal plate back.

My short term testimonial would be to maintain or increase advertising for the OM brand and maintain the LR brand budgets. additive products could be introduced under the banners of either OM or LR, but to assemble a new brand with a new product line would be to a fault risky and expensive. I do not think the new product line of Stuff N Burgers has had enough clip in the market place to gain a foothold, it should be tending(p) more time to follow up if it can gain traction. I t! hink the con to this system is it smells of wait and see; if in fact red meat products lose more market share due to healthier choices many will go through that OM is not retention up with trends in the market and will seen as fag the times.If you want to get a full essay, drift it on our website: BestEssayCheap.com

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