Solberri Swot Analysis

Strengths 1. Solberri is investing money in updating and upgrading all their hotels. 2. Solberri play out changed their pricing structure for the better, i.e. all-inclusive rate 3. Solberri encounter predicted a high occupancy in 2008 4. Solberri have just effected a successful marketing campaign in 2007 and shoot down off to continue in 2008 5. All permanent lag have been deft in customer service, with plans to introduce an one-year refresher course. 6. Solberri have achieved a profit in 2007, an upturn from the losses of the stick out few years.| Weaknesses 1. Solberri is experiencing low repeat customers indicating lamentable customer rapture 2. The three super-plus hotels only offer particular leisure facilities. 3. Loans are required to update the spa facilities 4. Solberri is having problems with the outsourced companies. 5. working(prenominal) staff do not possess the required skills for their occupation 6. Employees demot ivated as they shade ideas are not valued by management. 7. at that place is a poor relationship between HR manager and the head of the board | Opportunities 1. Solberri has experienced an increase in demand for improve spa facilities. 2. Solberri will have 4 Premier hotels for the 2008 eyeshade season. 3. Solberri has upgraded the IT system. 4.

Solberri can update its website so its easy for customers to exercise for bookings and to get information about the hotels 5. Solberri is introducing environmentally friendly policies. 6. Solberri could nail to owning hotels to the rest of Europe or unconstipated outside Europe.| Threats ! 1. Solberri is experiencing the set up of the economic downturn 2. There is more competition in the luxury resort industry. 3. Competitors achieved 90% - 95% occupancy in 2007. 4. Shortage of permanent, respectabley trained staff. 5. Shareholders would expect high returns collectible to high level of bookings. 6. abject customer service could conduct in decrease in brand value.| Solberri SWOT AnalysisIf you postulate to get a full essay, order it on our website: BestEssayCheap.com

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