Report

* Military lowlys benefited economy * Tourism was a major constancy change 60% to economy and 35% in jobs. * Guams offerings had been matched by competing tourism computer addresss * Guam as a brand had approached the maturity. * Hotel occupancy amount had travel to a new low. * Presence of military base and existence susceptible to typhoons affected its macroeconomic contours. * 30-35 1-5 * hotels * 60-65% occupancy pass judgment and 80-85% rate for beachfront * Absence of continuous quality absent in hotels as complained by visitants. * 80% tourists from japan, 90% came for pleasure, 3-4 day avg stay, 585 washed-out avg, 75% 20-39 age, 60%married, 40% lower income bracket. * Nipponese visitors didnt deficiency to come again, not lots activities and nothing much to do in Guam. * 10% from Korea, spent 506 avg, Wouldnt repeating visit. * pass Destination * MR showed duty free shopping and taste America b e USPs. * GVB annual bud loaf 15mil, activities particular to advertising campaigns, quali and quantitative mr. * labyrinthine organization structure and evening gown lines of communication slowed down reporting times. * GHRA-hotels and restaurants body. * Guam Tourism Federation concentrate on building sense of Tourism Industry. * JGTA was travel component body.

* Human Resources- Staff was unskilled, thus importation was required. Most race were pictorialized American citizens. * Hotels snarl visitors were more lovesome of the hotels in Guam thus being fond of Guam itself. * Local activi sts demonstrated agains Japanese places of ! delight * Sign Boards primarily in Japanese with small position texts * Guam lacked in sophistication * MR showed that tourists visited Guam because of natural environment, good beaches, desirable destination for diving Main Issues: * Over creed on Japanese markets. * Lack of distinct identity * Low visitor remembering rate Porters 5 forces Bargaining Power of suppliers:...If you want to arouse a full essay, order it on our website: BestEssayCheap.com

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