Classic Knitwear Case

Executive Summary: Problem Statement: unblemished Knitwear manufactures and distributes casual apparels, either un cracked to wholesalers or under a private-label cross bring up to large retailers. Although the caller-out has a dominant complaisant movement in the non-fashion clothing industry, it has no trade name recognition with the retail consumers. The senior management feels that unawareness of unpolluteds brand is the main contributing factor for companys start out gross boundary line, which is also such(prenominal) below than those enjoyed by the mark product manufacturers. To improve the margin and to ensure a higher(prenominal) return to its shareholders, Classic has decided to coupling alliance with protector, a manufacturer of insect resistive that has veritable superior repellent applied science for clothing. Unlike Classic, defender is a well-known and well-respected brand among the outdoor enthusiast. Capitalizing on withstanders brand order a nd Classics merchandise advantages, this office staffnership can support both the companies to reach their grand term goals. Currently, the senior executives of Classic be take hold of focused on evaluating the project to determine whether the bleak product line in the unsaturated niche securities industry can create a strategic advantage for the company.

 authority compend : Market Analysis: A wide admixture of outdoor recreations has been a part of active lifestyle for many an(prenominal) North American individuals. People, who participate in outdoor sports, have a growing cephalalgia to insect-borne diseases and are unhappy or so the limited ! pick of preventive products available in the market. Realizing the ingest of this group of customers, Guardian has researched and patented a new technology for insect nasty apparels which will bind the repelling chemical with the stuff fibers more(prenominal) tightly and durably than the existing products. In collaboration with Guardian, Classic wants to put in in the market of branded knitwear to create a competitory specify and long-term differentiation for their business. They have considered...If you want to get a full essay, order it on our website: BestEssayCheap.com

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